Role
Lead Product Designer, with solo end-to-end ownership across research, UX, visual design, and prototype validation.
Spreadshop redesign case study
Case Study
Spreadshop Redesign
2024
About The Project
A ground-up redesign of Spreadshop's creator storefront platform solving discoverability, trust, and conversion failures across the entire purchase funnel.
+23%
Conversion Rate
projected
-12%
Bounce Rate
projected
3.1s
LCP (was 4.2s)
projected
Challenge
Spreadshop's interface had accumulated four years of feature additions without a cohesive design strategy. Trust signals were buried, CTAs competed, and mobile conversion was 61% below desktop.
Goal
Increase storefront conversion rate by 15%+ within two months of launch, reduce bounce on the homepage, and cut Largest Contentful Paint below 3.5s.
Design Process
Discovery
Analysis
Research
Strategy
User Experience
User Interface
Solutions
Web Design
Development
Competitor analysis
Where Spreadshop fell behind
A structured audit of four competing platforms across five key UX dimensions revealed consistent gaps in Spreadshop's pre-redesign experience.
Feature
Spreadshop (before)
Fourthwall
Spring
Bonfire
Onboarding flow
Weak
Strong
Strong
Partial
Product discoverability
Weak
Strong
Partial
Strong
Mobile experience
Weak
Strong
Strong
Partial
Trust signals
Weak
Partial
Weak
Strong
Checkout speed
Weak
Strong
Strong
Weak
Spreadshop (before)
- Onboarding flow
- Weak
- Product discoverability
- Weak
- Mobile experience
- Weak
- Trust signals
- Weak
- Checkout speed
- Weak
Fourthwall
- Onboarding flow
- Strong
- Product discoverability
- Strong
- Mobile experience
- Strong
- Trust signals
- Partial
- Checkout speed
- Strong
Spring
- Onboarding flow
- Strong
- Product discoverability
- Partial
- Mobile experience
- Strong
- Trust signals
- Weak
- Checkout speed
- Strong
Bonfire
- Onboarding flow
- Partial
- Product discoverability
- Strong
- Mobile experience
- Partial
- Trust signals
- Strong
- Checkout speed
- Weak
User Research
Journey before & after
Session recordings (n=240) and tree-testing with 80 participants revealed a predictable pattern of friction. The redesign restructured the funnel around the user's actual mental model.
Before
- Land on site
- Four CTAs compete
- Navigate product grid
- Search for reviews
- Reach checkout
- Abandon
After
- Land on site
- Single CTA in view
- Browse editorial grid
- Trust signals in hero
- Express checkout
- Convert
Before vs after
The redesign changes how the page works, not just how it looks.
- Competing messages
- Inconsistent visual styles
- Benefits explained late
- Longer path to clarity
- CTA lost between sections
+ One clear promise
+ Consistent hierarchy and actions
+ Risk and value explained early
+ Proof placed near decisions
+ CTA visible throughout the journey
Home Page Design
Final verdict
Spreadshop Redesign
“The most effective redesigns do not add more. They subtract everything that stands between the user and their intent.”
Services behind the work